Communicating company’s brand ethos through workspace design
01 Feb. 2023Designing spaces for an innovative and forward thinking team like BE Meliorism office allowed us to weave the personality of the brand into the interiors.
Designing spaces for an innovative and forward-thinking team like BE Meliorism office allowed us to weave the personality of the brand into the interiors. The minimalist and sleek lines of the furnishings allowed us to be creative with the use of strong brand colors throughout the office. BE Meliorism is tech-reliant and the designs embrace the futuristic core of the business. Open-plan spaces allow for ample natural light whilst clever screening affords the idea of privacy.
When designing for commercial office spaces, it’s important that the interiors become an extension of the company's visual identity, by reviewing the brand's guidelines and speaking to the owner and the team to understand the company's vision and its core values.in this project, we used this vital information and chose and translated the inspirations into the design. Various design elements give good ambiance to the space by underpinning the company values.
The overall concept was inspired by the company’s brand and its core value of innovation, people, and insight. As you enter the 2.5-meter wide glass door with LED screens and RGB lights, you will be welcomed with the 3D hologram on a decorative pillar and LED Screens on the foyer. This serves as the focal point of our design. Along with this is the Wall of Fame with digital photo frames that showcase the different digital platforms of the company that evolved in the marketplace. Since they are a technology-centric organization, it is essential that every room and every space is well equipped with highly advanced technology.
On a different project And when 4SPACE decided to design a space for itself and communicate its brand values
The entire process was a family affair where the 4SPACE design team contributed to the company's brand identity. Each person provided valuable support to achieve the monochromatic look inspired by 4SPACE logo and brand identity.
4SPACE office has the appeal of a solid but inviting fortress. The distinctive concrete modernism provides light-hearted intrigue yet is minimalistic and intimate. It is exciting, raw, unfinished, and playful.
The exposed breeze block walls are treated with sealer material to enhance and preserve the brutalist look. The office is described as “When brutalism meets minimalism with a twist of industrial”. 4SPACE has paired unfinished concrete breeze blocks with a smooth monochromatic pallet and verdant trees that nod to biophilic living to help alleviate stress, improve cognitive function, and enhance mood and creativity.
